President's Message BACK --- NEXT
   

Your future, our focus.

This year, we have chosen a very fitting theme for our Annual General Meeting (AGM): Your Future. Our Focus.

One of my goals as President of the Ontario Cattlemen’s Association (OCA) has been to maintain a positive focus for not only the Association but for Ontario producers and the industry in general.

Admittedly, this is difficult at times. Our industry has faced a number of challenges with no end of issues to be addressed, and yet I am confident that the current team of Staff, Directors and Advisory Councillors has the necessary skill set to ensure that we conquer those challenges.

I also think we have a lot to be proud of, and would like to briefly review some of the accomplishments over the last 12 months. These include: P1-P2 retroactive inventory adjustment, negative margin coverage, the Market Access Program (MAP), our regional marketing initiative, changes in emergency slaughter regulations, and elimination of supplementary import permits. We have also achieved changes to the feeder finance program. In terms of the cash advance for livestock, changes have been made to the Agricultural Marketing Programs Act, expanding coverage to livestock to make it eligible for the advance payment program. OCA has been very active in these discussions, and will administer this program as delivered through the Feeder Finance clubs. As well, the number of splits for feeder finance has increased from two to four, and the total loan limit has been doubled to $250,000.

I am very proud of these accomplishments. The achievement that I am most proud of, however, is the way in which OCA is viewed by government and other industry stakeholders. I truly believe that we are recognized as one of the most professional, respected and trusted Ontario commodity organizations. This is due, in large part, to the lobbying approach that your Board and Staff have taken over the last few years. Along with our 3rd annual Queen’s Park barbecue in June, we also partnered with Ontario Pork, the Ontario Veal Association, and the Ontario Sheep Marketing Agency to host a reception
for MPPs and their staff, in October. Both of those occasions afforded us the opportunity to meet with a great number of MPPs, informing them of the issues that face Ontario producers. This isn’t to imply that we are in complete support of government all the time. We will criticize when criticism is warranted.

In 2006, we participated, along with the Canadian Cattlemen’s Association, in three so-called “Fly-in Days” to Ottawa. During one of the Fly-in Days, we had the opportunity to meet with the Manager of Stakeholder Relations in the Prime Minister’s Office. Opportunities like that do not come without first building respect for the organization.

Another aspect of lobbying is building relations with other industry partners. Over the last few months OCA representatives have had the opportunity to go to the annual meetings of the Saskatchewan Stockgrowers’ Association, Alberta Beef Producers, Manitoba Cattle Producers’ Association and La Fédération des Producteurs de Bovins du Québec. Regardless of whether you are a cow/calf producer in Victoria county or a feedlot producer near Brandon, Manitoba, the issues you face are similar. It is important that we know and understand what our sister organizations are doing. Open lines of communication with our peer groups are critical to understanding and solving the issues that we face.

This approach also extends into the United States (US). OCA representatives have had the opportunity to attend various state meetings as well as the National Cattlemen’s Beef Association annual meeting. It is very important to keep in touch with our US counterparts, not only because it allows us to establish relationships, communicate our issues and work with state cattlemen’s groups rather than against them, it also ensures that our industry is abreast of US cattle issues that may affect Ontario.

But, these types of lobbying activities don’t come cheap.

A great deal of time, effort and expense has been expended to be able to carry out these activities – both domestically and internationally. I do think, however, that it has paid – and will continue to pay - huge dividends. Many of the  accomplishments that I mentioned previously are the result of the approach that OCA has taken when dealing with government. As we move forward, I believe that lobbying will continue to be of utmost importance. With a provincial election coming up in the fall, and the possibility of a federal election almost anytime, it is critical that we continue to lobby and that we portray ourselves as the professionals that we are.

It is very easy to look ahead and see all of the challenges and say to yourself “How will I ever get through this crisis?” The challenges that we face today are indeed numerous: competitive issues relating to a higher Canadian dollar and rising feed prices; impacts to producers of new regulations around source water and the enhanced feed ban; trade issues with the US and our inability to get back into certain  Asian markets; weather related issues; issues around the Canadian Agricultural Income Stabilization (CAIS) program and the lack of a true disaster program, threat of Foreign Animal Diseases - the list goes on.

In trying to determine where our industry might be heading over the next 10 years, the Board contracted with a consortium of consultants to undertake a 10-year visioning project. The preliminary results of this study will be released at this year’s AGM. While we do not have any control over some of the challenges mentioned, with others we do.

Through this visioning project we will determine what we can do to make this industry sustainable, strong and profitable over the next 10 years.

We are also pleased that the Ontario Ministry of Agriculture, Food and Rural Affairs has agreed to host a seminar/symposium for industry in an effort to help us achieve the goals that will be outlined in the project.

I am reminded of an anonymous saying: “Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” I would encourage you to think of the visioning project in terms of this quote.

Let us look at today as the start of the next 10 years. Let us take the opportunity afforded us to buy into the vision, embrace change that will benefit our industry, and be part of a new ending in 2015.

In closing I would like to thank my fellow Directors for a job well done in 2006, and to recognize the hard work, dedication and professionalism provided by OCA’s Executive Director, Dave Stewart, and his skilled and competent Staff. I would also like to recognize the contribution made by our Advisory Councillors and County Association officers. Your ideas and suggestions throughout the year provided useful input into the Board’s decision making process

I would also like to thank the delegates who take time away from their operations to be here in Toronto to participate in this important part of the democratic process.

I would like to close with a quote from Ralph Waldo Emerson:

“What lies behind us and what lies before us are tiny matters compared to what lies within us”.

I believe that Ontario producers have it within themselves to conquer those challenges and embrace the vision that is to be set out before us. Together, anything is possible and we can move this industry ahead.

It has been a great privilege to serve as your President in 2006.


Ian McKillop
President
Ontario Cattlemen’s Association

 


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