The OCA Market Development Partnership Program is phase two of the Regional Marketing Initiative to support producers in their development of a gate to plate or value chain strategy. The objective of the program is to support Ontario beef producers and processors with a regional/local marketing process that will assist them in developing their gate to plate, value chain strategy, and provide them with options in the marketing of their products.  
Projects that will be considered for funding should follow the below priorities:

• Should complement, not duplicate other market support programs

• This program specifically applies to beef production and marketing. Fed, OTM and dairy culls are included

• Limit marketing support to domestic markets only, not export initiatives

• Projects that focus on increasing carcass values shall be encouraged

• Program will not support normal business

• Capital costs will be considered if strong rationale is provided

The Market Development Partnership Program will require a minimum 25% investment into any eligible project. In-kind for non-profit organizations will be considered. Normally, payments will be made on a reimbursement basis only. However, depending on the size of the applicant, and the project, the committee may consider advancing funds to start the project.

For More Information, Contact: 
 
Market Development Partnership Program
Jen Snively
Policy Advisor
Ontario Cattlemen’s Association
130 Malcolm Road
Guelph, Ontario N1K 1B1

Fax:  (519) 824-9101
Email: jennifer@cattle.guelph.on.ca